It’s not about you. It’s never been about you. And it never will be, even if you’re a CEO of a company with a billion-dollar valuation and 100 employees. If your business is struggling to grow, the problem isn’t that people don’t care enough about your product or service–it’s that they don’t care enough about you. This post is about how to build a community around your business, not just an audience. A community isn’t passive; it’s active and engaged with the brand on its own terms. And it has nothing to do with you. – – – This post is about how to build a community around your business, not just an audience. A community isn’t passive; it’s active and engaged with the brand on its own terms. And it has nothing to do with you . It’s not about you. It’s never been about you . And it never will be, even if you’re a CEO of a company with a billion-dollar valuation and 100 employees. If your business is struggling to grow, the problem isn’t that people don’t care enough about your product or service–it’s that they don’t care enough about you . According To: Business Insider UK This blog post was originally published by Samuel Scott at his website here , in 2012. It’s not about you . It’s never been about you . And it never will be, even if you’re a CEO of a company with a billion-dollar valuation and 100 employees. If your business is struggling to grow, the problem isn’t that people don’t care enough about your product or service–it’s that they don’t care enough about you . This post is about how to build a community around your business, not just an audience. A community isn’t passive; it’s active and engaged with the brand on its own terms. And it has nothing to do with you .” – Samuel Scott (SamuelScott) November 23, 2015 “This blog post was originally published by Samuel Scott at his website here , in 2012.” – Samuel Scott (SamuelScott) November 23, 2015 “It’s not about you . It’s never been about you . And it never will be, even if you’re a CEO of a company with a billion-dollar valuation and 100 employees. If your business is struggling to grow, the problem isn’t that people don’t care enough about your product or service–it’s that they don’t care enough about .” – Samuel Scott (SamuelScott) November 23, 2015 “This post is about how to build a community around your business, not just an audience. A community isn’t passive; it’s active and engaged with the brand on its own terms. And it has nothing to do

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