Have you ever wondered how you can increase the revenue of your B2B website? Since most businesses nowadays purchase products and services online, your B2B website design has immense importance. However, B2B business owners often make the mistake of not focusing on the customer experience on their website. 

Your B2B clients are just like any users when visiting your site. Therefore, an optimised UX is essential to fulfilling the objectives of any website, such as more conversion and a reduced bounce rate. 

Here’s how to do it right. 

Break the Elements of Your B2B Website Design

The web pages of your B2B website have a lot of elements. By analysing each element and separating them, you can increase the chances of getting more clicks. Afterwards, you need to study the insight to understand which sections are getting the highest clicks. That is the most valuable segment of your webpage. 

In addition, doing this will also enhance the user experience as they can gather valuable information more quickly. 

Separate the CTAs

Cluttering your web pages with too many CTAs is another common mistake most B2B sites make. This will only confuse your audience, often resulting in clicking on the wrong CTA. If you want to save the time of your B2B customers, then make the CTAs more accessible for them. 

The easiest way to do this is to ensure clear CTA sections on the website, even if you include multiple CTAs on a single page. 

Make the System Status Visible 

When you are catering to other businesses, it is vital to save their time. This is why your B2B website design should include different elements for easy navigation. Some of those include:

  • Page headers 
  • Progress bars 
  • Thank you pages 
  • Breadcrumbs 
  • Highlighted menus 

All of these elements will help the user navigate through your website better, resulting in more conversions. 

Optimise Important Pages 

Just like highlighting the different sections of a webpage, you also need to ensure better highlighting of the important web pages on the site. This includes the homepage, sales pages, about us page, contact page, and landing pages. All of these are highly important and also convey your professionalism.

You can run a user behaviour report on the pages to give you better insight. With that, you can optimise the pages to derive better results.  

Offer Better User Control 

Make your website more user friendly by removing anything the user cannot control. For example, intrusive pop-up windows on a website are highly annoying. If you are running a B2B business, avoiding such elements is the best thing. The same applies to autoplay videos, automatic carousels, etc. 

Instead, use layered information to make it easy for the buyers to make decisions. 

Improve Customer Service 

Your customer service is one of your most significant assets and has a massive impact on the user experience. Quicker responses can earn you the respect and gratitude of the consumers. Also, you gain their trust by offering to help in whatever way possible. 

Using bots is okay, but they cannot solve every problem. Therefore, it is better to provide specific waiting times for responses to the customers. 


Improving the customer experience of your B2B website does not always require complete redesigning. With some tweaks and a little bit of attentiveness, you can solve a lot of the major problems that customers face on your website. More and more companies are going looking to cater to their needs through services and products available online

The rule is simple! When you take care of the customers, they will rely on you more. This is the key to building long-term relationships and better conversions. So, ask yourself, which of these practices have you missed out on so far and start implementing them today.  


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